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Tourism industry: "Snow better time to visit Florida!" | Business

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Tourism industry: "Snow better time to visit Florida!"
Tourism industry: "Snow better time to visit Florida!"

PINELLAS COUNTY, Florida - Taking advantage of a brutal winter in the Northeast, "Visit St. Pete/Clearwater" is preparing to blitz blizzard-ravaged New York City with beach-themed ads over the next few months.

The St. Petersburg/Clearwater Area Convention & Visitors Bureau is planning $700,000 worth of ads for New York subways, elevators, newspapers, buses, television stations, magazines, and airports.

Of the 6 million overnight visitors to Pinellas Co. each year, 20 percent come from the Northeast, more than any other region.  Their estimated direct economic impact is over $1 billion.

"(When) you've already had three years worth of snow dumped on your city," said David Downing with the visitors bureau, "you're looking for a way out."

The agency's annual New York City ad-buy (preview available on their facebook page; bus images posted below), couldn't come at a better time.  Between December and January so far, 56 inches of snow were recorded in Central Park.

On Friday, several New Yorkers visiting St. Petersburg's waterfront said Floridians may not appreciate their daily dose of sun after a while, but they sure do, especially after this winter.

Connect with 10 News reporter Noah Pransky on Facebook at www.facebook.com/noahpransky or Twitter at www.twitter.com/noahpransky.

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