Directions for Mental Health announces new name | Community Spirit
Clearwater, Florida – Directions for Living, formerly known as Directions for Mental Health, is thrilled to formally announce the agency’s new name, brand promise, and graphic identity to the public today.
It is the organization’s hope that the name ‘Directions for Living’ and commitment that ‘Life Gets Better Here’ will capture the true focus of the agency, which still includes but now extends well beyond the previously narrow mission of providing premier behavioral health services, as it enters the next stage of assisting Tampa Bay consumers along an expanding continuum of care.
The Directions for Living logo, which was developed in collaboration with local branding and advertising firm PeakBiety, was carefully chosen to represent the dynamic integration of Directions for Living’s four main service sets: Prevention, Wellness, & Recovery; Adult Behavioral Health; Children’s Behavioral Health; and Child Safety & Family Preservation. Together, these core areas make up the comprehensive, integrated health care agency that many have come to know through experience; now, the public will be able to understand the multi-faceted nature of Directions for Living at first impression.
The transition is well timed, as Directions is celebrating its 30th year of operation, along with several other significant milestones this year. Fiscal Year ‘11-‘12 brought record expansion and growth for the social services agency, including the honor of being named the 2012 Large Not-for-Profit Business of the Year by the Clearwater Regional Chamber of Commerce, becoming the sole Diversion Services provider for Pinellas County with the mission of diverting children from the child welfare system, introducing a new location in Pasco County, serving as lead social services agency for the Pinellas County Sheriff’s Office-sponsored homeless shelter, Safe Harbor, being awarded scattered site Supported Housing funding in Pasco County, and earning an exclusive contract with Pinellas County Health and Human Services to serve as the behavioral health provider in the innovative integration of behavioral and primary health care.
“Addressing the whole person by integrating care is one of the best ways to improve the quality of life for our children, adults, and families,” said April Lott, President and CEO of Directions for Living.
In addition to the broad scope of services offered at Directions for Living, which includes primary care, substance abuse treatment, behavioral health care, homeless outreach, and many other services, Directions for Living is also proud to be the provider of Dependency Case Management and Diversion Services within the child welfare system of Pinellas County through its Child Safety and Family Preservation division – one that often went unacknowledged under the former name.
“Directions for Living is proud of our commitment, contribution, and success in protecting children and preserving families – our new name, logo, and brand promise allow us to share that excitement with our community, funders, and the people we serve,” said Lott.
Directions for Living’s new website, www.DirectionsForLiving.org, also launched today. The website is intended to be an exuberant reflection of the new brand which can serve as a positive resource, navigation tool, and an inviting introduction to the agency for clients, partners, and the community.