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Local Slurpee sales up after Obama mention | People

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Local Slurpee sales up after Obama mention
Local Slurpee sales up after Obama mention

St. Petersburg, Florida -- Last year, it was a beer summit. And Bud Light was the star of the show.

Now, it appears it's Slurpee's time to shine.

In several campaign speeches, President Obama said that Democrats were doing the hard legislative work while Republicans stood around drinking Slurpees.

"I mean it's strange you think he'd be thinking about healthcare or something other than Slurpees," said Christina Gaskins of St. Petersburg.

But the mention is proving to be a PR boost for 7-11 and the Slurpee.

Since the mention of a Slurpee Summit in early November, sales of Slurpees are up.

A manager at the 7-11 at the intersection of 62nd Avenue North and Dr. Martin Luther King Street North in St. Petersburg says sales have increased slightly in the last few weeks.

The store normally sells between 70 and 110 Slurpees a day.

"This is a rare opportunity for a brand," said 7-11 spokesperson Margaret Chabris.  "We don't want to be opportunistic, but nothing has ever been this big for Slurpee."

7-11 told the White House they'd be happy to cater a Slurpee Summit with red Slurpees for Republicans, blue Slurpees for Democrats and a purple Slurpee because that's what you get when you put them both together.

There's no word from the White House on whether a real Slurpee Summit will happen, but on black Friday, 7-11 offered free purple Slurpees to people who printed a Facebook coupon.

The chain also went on the road with a Slurpee Unity Tour that stopped in Washington, D.C. and 13 other cities across the U.S.

It's PR money can't buy, and now 7-11 is hoping this golden opportunity translates into green.


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